Disney has announced that their Storyliving by Disney concept is already expanding to a second location. The new residential community, called Asteria, is coming to North Carolina and will be located in Pittsboro just outside of Raleigh.
The new North Carolina community will feature single-family and multi-family units with green spaces and community gathering spots.
The Asteria community will offer future residents distinctive Disney placemaking and outstanding customer service thanks in part to contributions from the creativity of Disney Imagineers. A range of home styles will line quaint streets leading to a mix of community amenities specifically designed to showcase the area’s surrounding natural beauty. There are plans for more than 4,000 residential units, including single-family and multi-family homes, with some home sites specifically designated for 55+ adults.
The Storyliving by Disney website launched a new page to coincide with the announcement. The page describes Disney’s inspiration to use the name Asteria for its new community.
The name Asteria pays homage to the wonder of the night sky and its ability to make us pause, ponder and consider life’s possibilities. And like the thriving Carolina Aster flower, this enchanting community will be woven into the beautiful landscape.
The announcement that Disney’s Storyliving by Disney concept is already expanding long before its first community in California even opens to residents is a bit surprising. There has been significant interest in the first Storyliving by Disney community, and we’d wager interest will be just as high – if not higher – for the North Carolina community. Disney must be confident the Storyliving concept will be a successful one and a profitable one.
It’s worth noting that Disney isn’t physically building these communities themselves. Instead, they’re partnering and (more or less) licensing their name out to these builders. Walt Disney Imagineering is playing a hand in the design portion, but we’d be surprised if their role was so substantial that it’d take away from what should be their primary focus – Disney’s theme parks.
