Bob Iger: Disney+ needs more content for more demographics

Former Disney CEO Bob Iger recently spoke with CNBC about Disney+ and discussed the hurdles it’s facing in its third year. Iger, who is stepping down as Executive Chairman at the end of 2021, offered some insight on what he believes needs to happen to maintain the streaming service’s growth.

Iger wouldn’t contradict any guidance or forecasts Disney has provided on Disney+. That comes as the growth of Disney+ has slowed in recent months. To date, Disney+ has leaned heavily on its animated catalog, Marvel and Star Wars to attract subscribers. But is that enough?

Iger via CNBC:

“I think [Disney+] needs more volume. And there probably needs to be more dimensionality, meaning, basically, more programming or more content for more people, different demographics. But, [CEO Bob Chapek] is aware of that and is addressing those issues.”

Disney+ appeared to launch with three groups in mind – families with young kids, Marvel fans and Star Wars fans. Beyond that, Disney hasn’t focused on demographics who aren’t interested in that type of content. That puts the pressure on to retain subscribers and attract new subscribers while competing with Netflix, HBO Max and others.

Current Disney CEO Bob Chapek noted in March 2021 that over 50% of Disney+ subscribers don’t have kids. Disney seemed surprised by that stat at the time, but it proves there’s a market for more adult-oriented content on Disney+. More mature content usually lands on Hulu in the United States, which is a juggling act that will likely come to a head sooner than later.

Disney+ has received its fair share of criticism since its launch in 2019. For starters, many subscribers wonder why more of Disney’s vast TV and film catalog isn’t on the service. It’s also painfully clear there’s a content problem in the weeks and months between Marvel and Star Wars shows.

Disney may have a bumpy road ahead as they navigate the post-launch period for Disney+.

FREE Disney Travel Planning

Banner advertisement for Royal Carriage Vacations travel agency.
For a stress-free Disney Parks or Disney Cruise vacation, let the FREE expert planners at Royal Carriage Vacations take care of every detail including dining reservations, applying discounts, and onboard cruise credit.
David
David
David is a Disney travel expert who created Notes from Neverland in 2018 after visiting Disney theme parks countless times. Previously, David spent way too much time writing about sports, and was featured in Sports Illustrated, MSN, Yahoo!, and in many other publications. Learn more or contact us.

Trending Disney Merch

This page contains affiliate links. As Amazon Associates, we may earn a commission if you make a purchase.
Sale
JoyJolt Disney Mickey Mouse Squad Collection Tumblers. 15oz Stemless Wine Glasses Set of 4 Stemless Drinking Glasses. Disney Gifts Stuff, Disney...
  • Grab Your Squad and Join Mickey’s: Best friends stick together around good conversation and the “Squad” Glassware Set of Disney Glass Tumblers. This fun collectible set features Mickey Mouse and...
  • Disney Collectibles for Adults and Kids: It’s a 15oz white stemless wine tumbler with a little extra height, so each glass is nice for big gin glasses, cognac glasses, brandy glass, lowball glasses...
 

Popular Articles

Recent Articles

Related Articles

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments