NBA Experience at Disney Springs might be facing serious attendance problems just a couple months after its grand opening. New reports have stated that overall attendance for the attraction has been extremely low, causing Disney to try some desperate strategies to attract guests.
How bad is the attendance rumored to be? Official numbers and estimates are difficult to come by, but trusted insiders have said that they are “shockingly low.”
That idea is supported by the fact Walt Disney World cast members started receiving free admission to NBA Experience in the middle of September. It’s further supported by the fact NBA Experience cast members have been spotted outside trying to drum up interest around Disney Springs.
Unfortunately, many Disney fans were skeptical of this concept before it ever opened its doors. Priced at $34 per adult (ages 10 and over) as of September 2019, the belief was that NBA Experience may only appeal to serious basketball fans who have extra time during their vacation. That pool of guests is seemingly limited when factoring in price and all of the other options available to guests at Walt Disney World.
In case you’re not familiar with NBA Experience, videos from inside depict a fairly large number of activities that guests can enjoy. It’s difficult to imagine any quick fixes Disney can deploy to the experience itself that will immediately solve these problems and drum up renewed interest. A drop in price could be a quick solution, but that may not solve the question of whether or not there’s enough guests who want to spend time in NBA Experience.
Disney could have a serious problem on their hands that can’t be written off by the generally lower attendance found at the theme parks. Stay tuned.