Disney CEO: About 50% of Guests are Paying for Genie+

Disney CEO Bob Chapek mentioned an interesting fact about Genie+ during the company’s Q3 FY22 earnings call. Chapek was discussing demand at the parks and the current reservation system when he said that about 50% of guests upgrade to Genie+.


“Even our Genie product, which we released short of a year ago, now about 50% of the people who come through the gate, buy up to that Genie product … which you can see in results of our yields.”

This is a big increase compared to November 2021 when Chapek said that about 33% of guests were buying Genie+ at the parks.

The percentage increase in guests purchasing Genie+ may be due to improved awareness now that Genie+ has been in the parks for almost a year. The rise might also be tied to the behavior change Genie+ has caused, with more guests believing Genie+ is a necessity to experience popular attractions.

Unfortunately, Genie+ becomes less effective and less valuable for the guest as it grows in popularity. Disney themselves warned guests that Genie+ may only be used two to three times per day during peak times. If everyone is in Lightning Lane, then is there really a Lightning Lane?

We imagine Disney will roll out some changes to Genie+ in the near future. A significant price increase to curb demand will likely be the first strategy pursued.

David has been writing about Disney since 2018. He founded Notes from Neverland as an outlet to express his love for all things Disney, including Walt Disney World, Disneyland and Disney Cruise Line. Join us for news, reviews and more!

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