About 33% of guests are upgrading to Genie+ at Walt Disney World

Disney Genie launched in October at Walt Disney World and Disney has offered its first look at the service’s success. Genie+, which is the premium service that offers guests a chance to use Lightning Lane to skip long attraction waits, costs $15 per guest, per day. So, how many guests are upgrading to Genie+?

Disney CEO Bob Chapek said during the company’s latest earnings call that about 33% of Walt Disney World guests have upgraded to Genie+ since its launch. That means 33% of guests are spending an extra $15 per guest, per day at the theme parks. You can imagine how those numbers can add up.

Genie+ was a popular talking point for Chapek and Disney Chief Financial Officer Christine McCarthy as it represents a new revenue point. Genie+ replaces the old FastPass+ system that was previously included with the price of admission.

At a time when margin and yield are the most common buzzwords used by Disney management, it’s not surprising to see Genie+ praised. For guests, the jury is still out on how influential and helpful Genie+ can be.

David
David has been writing about Disney since 2018. He founded Notes from Neverland as an outlet to express his love for Walt Disney World, Disney Cruise Line and more.

Notes from Neverland is an Amazon Associate and may earn from qualifying purchases.

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