The premium Disney Genie+ service sold out for the very first time at Walt Disney World on February 19, 2023. Genie+ was listed as “no longer offered for today” around 1pm ET as huge crowds filled the theme parks over Presidents’ Day weekend.
Guests saw the following notice while using the Walt Disney World app.
The same message appeared for all four theme parks.
Disney first announced in May 2022 that Genie+ could sell out and will always be subject to availability. Disney monitors how many guests are purchasing Genie+ and can cut off sales should too many guests try to utilize the service.
The Genie+ service, which allows guests to book times to utilize Lightning Lanes and skip the standby line for specific attractions, ceases to function if too many people use it. No one is skipping the line if everyone is skipping the line.
The Genie+ service matched its record-high price of $29 at Walt Disney World over Presidents’ Day weekend. It appears Disney’s dynamic pricing strategy is still working as guests continue to pay in waves for shorter lines at attractions.