Josh D’Amaro: “70% of Guests Who Purchase Genie+ Plan to Buy it Again”

Josh D’Amaro, Chairman of Disney Parks, Experiences and Products, provided a quick update on Genie+ during the 2022 Bank of America Securities Media, Communications & Entertainment Conference.

D’Amaro first said Genie+ is doing “phenomenally well” and is doing better than Disney had anticipated. D’Amaro then mentioned that the majority of guests who purchase Genie+ plan to buy it again.

“70% of guests who purchase Genie+ say they will use it again next time.”

For reference, Disney CEO Bob Chapek said in August that about 50% of guests are purchasing Genie+.

Online feedback about Genie+ has been mixed at best, but Disney appears to have strong data supporting the service. Even though the premium line-skipping service has been called underwhelming and complicated, most guests plan to buy it again.

Is this a testament to Genie+ being a positive experience? Or does this say more about the lack of capacity at the parks making the standby line a painful option?

David
David
David has been writing about Disney since 2018. He founded Notes from Neverland as an outlet to express his love for all things Disney, including Walt Disney World, Disneyland and Disney Cruise Line. Join us for news, reviews and more!

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