Josh D’Amaro: “70% of Guests Who Purchase Genie+ Plan to Buy it Again”

Josh D’Amaro, Chairman of Disney Parks, Experiences and Products, provided a quick update on Genie+ during the 2022 Bank of America Securities Media, Communications & Entertainment Conference.

D’Amaro first said Genie+ is doing “phenomenally well” and is doing better than Disney had anticipated. D’Amaro then mentioned that the majority of guests who purchase Genie+ plan to buy it again.

“70% of guests who purchase Genie+ say they will use it again next time.”

For reference, Disney CEO Bob Chapek said in August that about 50% of guests are purchasing Genie+.

Online feedback about Genie+ has been mixed at best, but Disney appears to have strong data supporting the service. Even though the premium line-skipping service has been called underwhelming and complicated, most guests plan to buy it again.

Is this a testament to Genie+ being a positive experience? Or does this say more about the lack of capacity at the parks making the standby line a painful option?

David is a Disney travel expert who created Notes from Neverland in 2018. This site is a source of news, information, and reviews about all things Disneyland, Walt Disney World, and Disney Cruise Line. Click here to learn more or contact us.

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